The main media technology I used during the research and planning stage of the project was the Internet. I used video sharing websites such as YouTube, which allow me to view and analyse potentially millions of similar products at the click of a mouse. I analysed a wide range of differant music videos, ranging from proffesional videos such as 'Bittersweet Symphony' by 'The Verve' to 'Talk' by 'Coldplay'. Aswell as looking at proffesional official music videos from the artists themselves, I also looked at other amateur videos, including previous A-Level work from students who had also uploaded their videos to YouTube and gained lots of views from global audiences. Personally I think that online music videos on-demand are the future of music videos, as they can be viewed on demand when and where you want, rather than waiting for your favourite music video. Using YouTube videos also allowed me to embed them into my blog and analyse them, meaning that I didn't have to link to external websites - so everything was kept on my blog. Using YouTube to research existing music videos was very beneficial and much more time efficient than other methods of researching similar products, such as using music channels. Overall, the internet has played a key role in my entire portfolio, as it allowed me to analyse potentially millions of similar products, simply by starting up a computer and clicking a few buttons.
Aswell as using media technology during the research stage of my portfolio, I also used it during the construction stage of my project, to edit my footage together from filming. This year compared to my previous AS year, I used some new video editing software to create my video. In my AS year I used an Apple Mac, running iMovie software to edit my footage. However this year i used Adobe Premiere Pro, to cut my footage together and export the video and Adobe After Effects to edit individual video clips. I think that the software used this year was more advanced than the software that I used last year - but I dont think I used it to it's full potential. However I did use Adobe After Effects for the map animation in my music video, which showed the letter moving across the country. I then edited all of my footage together using Adobe Premiere Pro. Unfortunatly, there were some problems encountered during the use of this software, because it often locked up and didn't allow playback - which meant that I couldn't preview my video before exporting it. However I was able to include some advanced transitions, such as the one seen at the start of the video. In the future, I would like to spend more time learning how to use all of the features of Adobe Premiere Pro and After Effects, because I didn't really have time to learn most of the features and implement them into my music video. If I was to complete the coursework again, I would spend more of my free time learning how to use the software and encorporating it into my final music video. Overall, I enjoyed learning how to use the new software and I think it improved the overall quality of my final piece, even though I did encounter some problems with the programmes.
Finally, I also used differant media technologies in my evaluation. This year for the audience feedback question, I thought I would create a radio broadcast type evaluation, where I went through some of the feedback on my music video which I recieved from my peers after screening my video to the class. I used a simple voice recorder and uploaded the video to YouTube and embedded it into my blog. In my AS year, I only used text blog posts for my evaluation, wheras this year I thought I would try something differant and actually record a radio broadcast type evaluation.
Overall, I think I used a wide range of differant media technologies which all contributed to the success of my final music video. I was able to research many similar media products, both professional and amateur, use software to add effects and put my video together and record a radio broadcast to make my evaluation a bit more interesting.
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