Music Television (MTV) is widely known as one of the most influential factors on the popularity of the music video today. MTV was launched in August 1981 at the first music video played was "Video Killed the Radio Star" by the Buggles. During the first few minutes of MTV only a few thousand people in New Jersey could recieve the channel. There were small black cut cards between music videos as the DJ changed the VCR tapes. MTV had an international influence on many people's musical tastes as local record shops started selling international music as seen on MTV. When MTV first launched the original concept was to play music videos 24/7 by VJ's (Video Jockeys) but this was later dropped. MTV also moved into showing live concerts aswell as music videos and these became very popular. Like many other music channels MTV does not focus on one genre of music, but broadcasts a wide range of differant genre music videos, both old and new.
Like many other large organisations, MTV has been constantly adapting and changing to advances in technology. MTV has it's own website where content can be accessed online, and music videos can be watched on-demand from the website. MTV Music, a feature of MTV.com allows users to access a catalogue of music videos, dating back to the first ever music video shown on the TV channel "Video Killed the Radio Star" in 1981. MTV wanted to also dominate the online market aswell as the television market, and succeeded becoming one of the most popular music video streaming websites today.
MTV is now a global music television brand, broadcasting music videos and other music related features in over 83 differant countries to an estimated audience of over 300 million people. This is a far cry from the first MTV broadcast which was only available to around a thousand people in the US state of New Jersey.
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