What I have learnt from my research and analysis of similar products

I have learnt a number of useful forms and conventions of music videos from analysing similar media products. One convention of music videos that i noticed during analysis, was how there is often a small section of video before and after the clip, where no audio is played apart from diagetic sound, for example characters voices or sounds from objects within the video. This is something which i am hoping to implement into my own A2 production music video during the editing process. During research i also learnt that music videos don't always have to contain musical instruments and the videos are often conveyed as short films rather than music videos. For example, during the video for "Bittersweet Symphony" by The Verve, no instruments are seen throughout. This shows how the music video is changing, with videos often becoming more like short films, showing a journey or a story of some description.